In 2005, owner/operator Toni Plotnick Caroto was working as a graphic designer with her father at his store, Lucky Girl. It was through this experience that she developed the idea of combining modern fashion and trends with the celebration of a young teen’s Bar / Bat Mitzvah. In 2009 the idea came to fruition when The Mitzvah Mavens (formerly Custom Discount Apparel) opened its doors and gave individuals the opportunity to work one-on-one with a graphic designer in creating personal and unique favors.